JENNIFER HOORNSTRA
Graphic Designer & Illustrator


DIGITAL ILLUSTRATION
Using a digital tablet, I blend graphic design elements — like photography and typography — with 
hand-drawn illustrations and paintings. This opens up unique creative possibilities, allowing me to 
explore dynamic techniques and storytelling through layered visuals. Each digital piece is crafted by 
hand, brushstroke by brushstroke, with the same care and attention to detail I bring to canvas and paint.
Read to Feed illustrated graphics for mobile app — Featuring Hatch
A Kid Can Change The World Kids Guide — Featuring Captain Hoof, Introducing Hatch
Various Read to Feed social and digital graphics
Illustrated "Heifer Girls" concept for Heifer tote bag
Various social media graphics — Photos with illustrations
30th Anniversary celebration — Digital painting
Unwrap the Magic storyboard
A Tradition of Giving storyboard
Read to Feed illustrated graphics for mobile app: Hatch
Family Fun Pack series — Welcome Pack; Email and banner graphics —Led Family Fun Pack project, creating digital ads, email banners and the packs themselves to grow the audience to 18,550 users from April 2023–June 2025
Family Fun Pack series — February Pack; Email and social graphics
Family Fun Pack series — April Pack; Email and social graphics
Family Fun Pack series — September Pack; Email and social graphics
Family Fun Pack series — October Pack; Email and social graphics
Seasonal Activity Packs — 2025 Spring Pack; Email graphic
Seasonal Activity Packs — 2025 Summer Pack; Email and social graphics
Seasonal Activity Packs — 2024 Holiday Fun Pack; Email and social graphics
Watercolor organizational holiday card — Front and back
Digitally illustrated holiday honor card — Front
Digitally illustrated holiday honor card with photo — Front and back
Digitally illustrated Christmas honor card — Front and back
Digitally illustrated holiday honor card — Front
Digitally illustrated Christmas honor card — Front
Digitally illustrated holiday honor card concept — Front
Digitally illustrated Heifer Foundation holiday card — Front, inside and back
Ark plaque — Digital painting
Ark plaque — Digital painting
Ark plaque — Digital painting
Ark plaque — Digital painting
Ark plaque — Digital painting
ACTIVITY PACKS
HOLIDAY CARDS
ARK PLAQUES