JENNIFER HOORNSTRA
Graphic Designer & Illustrator


GRAPHIC DESIGN 
I specialize in creating eye-catching, purpose-driven designs that communicate clearly and creatively — whether it's branding, digital media or print. With a strong focus on visual storytelling and attention to detail, I turn concepts into visuals that connect and inspire.  

Below are a few examples of projects with Heifer International, Arkansas Tourism and Arkansas State Parks (both within the Arkansas Department of Parks, Heritage and Tourism). 
Major Donor package: envelope, insert, informed delivery and honor card design
Major Donor package: envelope, insert and honor card
Various print ads
Living Gift Market Leaders Guide — Cover and inside pages
Various microlending social media and website graphics
Micro-Loan Impact Fund print ad
Various social media graphics — Holiday
Various honor and holiday cards
2025 Acknowledgement Mailer
ARKANSAS TOURISM
ARKANSAS STATE PARKS
EXHIBITS
10X Match digital graphics — Adroll set
10X Match digital graphics — Adroll set
Various social media graphics — Personas
Animal Crackers Guide — Cover and inside pages
Animal Crackers Guide Inserts
Farming For Our Future — Identifier and color palette
Farming For Our Future print ad
Wave wall banner display
45th Annual Governor's Conference on Tourism Welcome poster and theme — 2019
45th Annual Governor's Conference on Tourism program — Hot Springs
45th Annual Governor's Conference on Tourism: T-shirt design, discount ticket and name badge
Mountain bike jersey design for Arkansas Tourism
2018 Calendar of Events cover
A-Z Guide handout
Postcards
Icon map information sheet for Arkansas Group Travel
Arkansas State Parks license plate design — 2016
Mountain bike jersey design for Arkansas State Parks
Pinnacle Mountain State Park's West Summit Trailhead. The design won the 2013 National Association of Interpretation Region 6 Outstanding Multimedia Award.
Daisy State Park's Bear Creek Cycle Trail trailhead. The interpretive 5'x3' panel marks the entrance to the trail and gives the visitor insight into what they can experience.
Mississippi River State Park's Trotting Fox Trail trailhead and wayside panel — framed and installed
Hobbs State Park-Conservation Area's Ozark Plateau Trail freeform wayside panels
Queen Wilhelmina State Park's logo, lodge interior signs, comparison between entrance sign design and completed carved sign (Carved by David Thompson)
Lake Charles State Park's trailer wrap — Featuring the Historic Artillery Demonstration Team
Davidsonville Historic State Park's Old Stories ... New Discoveries Exhibit — Davidsonville was the first county seat and town in Arkansas — Lobby panel with artifact display case
Davidsonville Historic State Park's Old Stories ... New Discoveries Exhibit — Entry mural
Davidsonville Historic State Park's Old Stories ... New Discoveries Exhibit — Taming the Frontier panels with artifact display case
Davidsonville Historic State Park's Old Stories ... New Discoveries Exhibit — People & Personal Expressions with artifact display case and hutch
Davidsonville Historic State Park's Old Stories ... New Discoveries Exhibit — The de Mun flatboat installation featuring furs and goods of the time period 1815-1830
Lake Catherine State Park's Nature Cabin Exhibit — Computer Rendering
Lake Catherine State Park's Nature Cabin Exhibit — Installation of cabinets, wall shelves and mantel
Conference Room Installation at the Little Rock Capitol building. The large panels express the Arkansas Department of Parks, Heritage and Tourism's mission.
HEIFER INTERNATIONAL